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Industry news

Prezzybox unwraps cross-border eCommerce success with Global-e

 

Prezzybox unwraps cross-border eCommerce success with Global-e

Leading gift retailer, Prezzybox has partnered with Global-e, one of Europe's front-running cross-border eCommerce specialists, to start selling across borders. Following a short implementation, Prezzybox has now shipped to more than 60 countries globally, increasing sales volumes considerably – and all in less than three months. The rapid success of this partnership has already yielded positive results, with one in ten Prezzybox orders now originating from outside the UK.

Launched in 2000, Prezzybox is hailed as one of the UK's top gift retailers and delivers more than 200,000 parcels every year. With a popular range of 2,500-plus products, Prezzybox helps shoppers find fantastic gifts, which are fun to give and a delight to receive. Until recently, Prezzybox was not able to ship internationally, in spite of receiving regular requests from shoppers worldwide. While shipping beyond the UK brought with it potential problems, such as taxation issues, legal hurdles and returns challenges, Prezzybox recognised the opportunity to grow its global sales and tap into international shopping events such as Diwali, Single's Day, Black Friday and Valentine's Day, and so the company turned to Global-e to deliver a fully localised shopping experience worldwide.

Following a quick and easy implementation, Global-e's comprehensive solution made it possible for Prezzybox to offer a fully localised experience to customers in more than 200 destinations across the globe. With some 60-plus currencies, more than 45 different payment methods, localised pricing, localised multi-lingual checkout, multiple shipping options, and local duty and tax calculation and prepayment, Global-e makes it possible to retailers to improve the customer experience and increase conversions considerably, with conversions typically increasing by 50 per cent.

In less than three months, Prezzybox has already felt the benefits of the partnership, with international orders now making up around 10 per cent of all product orders, before even launching any marketing activity outside the UK.

Zak Edwards, founder and Managing Director at Prezzybox, says, “Working with Global-e was a no-brainer; they have thought about every potential problem we could encounter in cross-border retailing and come up with a solution. Implementation was fast, taking at most a couple of months and we were very pleased with the outcome which was painless and glitch-free. In that time, we have gone from undertaking no activity internationally to now generating 10 per cent of all our orders internationally. Working with Global-e was absolutely the right choice for our business. The after sales support, account management and expertise they provide us with is nothing short of exceptional.”

Nir Debbi, co-founder and CMO at Global-e, adds: “Savvy retailers like Prezzybox are increasingly recognising the huge opportunity that cross-border eCommerce offers them to generate significant new revenue streams and increase conversions worldwide. However, the key to success is ensuring that the customer experience is fully localised. Our comprehensive solution gives retailers the ability to provide shoppers with the same online experience they get in the UK – with local pricing, payment methods, and a wider range of shipping choices – while our team of cross-border eCommerce experts can help retailers to navigate the complexities of international retailing with ease. By fully localising the shopping experience, retailers can enjoy impressive returns with conversions typically increasing by 50 per cent.”

For more information, visit the website www.prezzybox.com

Posted: 15 December 2016

 

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About Gift Focus magazine

Gift Focus magazine is the UK's leading bi-monthly trade publication for the giftware industry, distributed to independent retailers, high street multiples, department stores, garden centres, heritage outlets and all other gift stockists. read more >
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