BLE 2013, Europe's largest and most prestigious licensing event, will welcome the world's leading consumer brands from fashion, sport, food, drink, publishing, lifestyle and celebrity. Some of these brands are amongst the most famous in the world, while others are making their debut in the world of international licensing. They will come together at the show with retailers, manufacturers and other potential partners to explore the creation of new products and services.

The new zoned floor plan will enable visitors to navigate the vast array of brands more easily than ever before. In the Brands are you'll find giants such as Coca Cola, adidas, Nike,ChupaChups, Jelly Belly, Budweiser and Aquascutum. High profile heritage and non-profit brands include The National Trust, WWF and the Victoria and Albert Museum. For athletic prowess, Manchester United, Real Madrid and the NBA will square up with Slazenger and the Royal Ballet. BLE welcomes confectionery hero, Chewits, and the legendary guitar brand, Fender, for the first time this year. From Mini to Mercedes, Neil Diamond to Marilyn Monroe, there's a match for everyone.

In the Art, Design & Illustration area you'll find Belle and Boo making a welcome debut, together with Fatina Dreams, Gorjuss and Helz Cuppleditch.

"There's a good reason these consumer brands come to BLE," says Darren Brechin, BLE Event Director. "They're looking for the chance to make new partnerships with manufacturers, retailers or service providers so that, together, they can create meaningful new ways to connect with consumers and to grow their business. If you want to work with them, BLE is where to be."

Brand Licensing Europe 2013 takes place between 15th - 17th October, 2013 at London's Olympia. For more information, visit www.brandlicensing.eu

Posted: 27 June 2013

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