Gibsons has teamed up with students from Oxford High School to launch an environmental board game. Emission Impossible was created by Cosmic Enterprises, a company formed by a team of 11 school girls as part of their Young Enterprise Programme.
Following weeks of discussion, Gibsons' managing director Nick Wright and marketing director Kate Armitage recently visited the students at their school in Oxford to sign the deal and meet the rest of the team.
The game will be launched in the autumn supported by a nationwide PR campaign.
Kate commented: "We are absolutely delighted to be working with Cosmic Enterprises and to be taking their fantastic game to market. Emission Impossible highlights an extremely important issue for children today and encourages them to be more environmentally aware whilst having lots of fun."
Gibsons, a family company established in 1919, produces some of the UK's best-loved jigsaw puzzles and games and is also the UK distributor for Piatnik playing cards. Visit the website www.gibsonsgames.co.uk to find out more.
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