The partnership will see GWCC design, manufacture and distribute a wide range of products for the tourist and souvenir market.
The partnership will see products including men, women and children's apparel, souvenir items, travel and gifting accessories and more, in designs covering key aspects from London Overground, Docklands Light Railway and other TfL services. The globally recognised bar and line logo, known as the “roundel,” “Mind the Gap” and the schematic underground map and other historic elements from its 150-year archive will also be interpreted by GWCC.
Asif Shaikh, brand manager at GWCC, said: “we are truly honoured to be awarded this license, after serving the industry for 25 years we believe this partnership demonstrates our emphasis on quality product and maintaining brand integrity. The agreement has been the result of some extremely hard work between the teams at GWCC, TSBA, and Transport for London.”
Chris Reader, head of commercial media at TfL said: “London's transport network is recognised the world over and has been an iconic symbol for the city for over 150 years. This new souvenir partnership which help people to take a little piece of TfL home with them, while helping to generate vital funds to invest in modernising the transport network for the benefit of all of our customers.”
The range is due to launch in December. More information can be found on www.gwcc.uk.com.
