Whether you're a global brand or a small business the challenge in marketing is still the same, so how do you ensure you're communicating successfully?
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Articles
A selection of features from Gift Focus magazine
Multichannel retailing today (part 1)
Expert David Mackley brings us the first in a series of articles on multichannel retailing and how it can boost business
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Making sure you're up to date with health and safety regulations is very important, even for a small business. Business Link advisor Tony Barritt tells us what you need to consider
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Promotional activities are proven techniques for expanding your business and brand awareness. Here, Clive Harper, managing director of Yankee Candle® Europe explains a variety of methods to consider as part of an effective marketing plan for success
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With the curtain set to rise on this year's Autumn Fair International, Dids Macdonald, CEO of the organisation Anti Copying in Design (ACID), looks at maximising the return on investment in your brand by creating value out of intellectual property (IP)
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Choosing a website designer (part 4)
In the final installment of his series, expert David Mackley sums up the essential things to know before choosing a website company so you get it right first time
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Protecting your most important assets
Neil McFarlane of insurance brokers T.H.March & Co Ltd looks at an often overlooked insurance issue - the importance of protecting your business against the loss of key staff
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Product, price, place and promotion
In the previous article in this series, Clive Harper, managing director of Yankee Candle® Europe detailed top tips for creating plan. Here he reveals some of the techniques how to use the strategy to your benefit
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Marketing is fundamental to modern retailing. Despite its reputation it can not only be easy to understand, but also an enjoyable part of your business plan which is guaranteed to reap rewards. In this new series of articles, Clive Harper, managing director of Yankee Candle® Europe, looks at the essential components of a successful marketing strategy.
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Is imitation the greatest form of flattery? Usually not is the experience of Anti Copying in Design (ACID). Here the organisation's CEO Dids Macdonald looks at the importance of checking websites for intellectual property (IP) liability
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Anti Copying in Design (ACID) is at the front line in the fight against copying. Here CEO Dids Macdonald reports on current concerns and what's being done on the trade show scene to help companies exhibit with confidence
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Competition
Win £500RRP of Equilibrium jewellery from Joe Davies
Equilibrium is one of Joe Davies' biggest success stories. The brand has built its reputation for high-end fashion jewellery on providing on-trend designs plated in silver, rose gold and platinum, great-quality, luxurious Equilibrium-branded packaging and affordable prices. The collection is constantly changing, with new stories being introduced to ensure the brand stays ahead of the competition in the jewellery and gift marketplace. Click here to enter
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About Gift Focus magazine
Gift Focus magazine is the UK's leading bi-monthly trade publication for the giftware industry, distributed to independent retailers, high street multiples, department stores, garden centres, heritage outlets and all other gift stockists. read more >
