Gift Focus - Sep/Oct 2018 (Issue 109)

116 gift focus HEART OF THE COUNTRY Stand: 3G23 heartofthecountryltd.co.uk Scented Sachet Giveaway Inside As you are reading this, you have likely discovered your free Heart of the Country Giveaway Sachet inside this edition of Gift Focus . Fragranced with Bridgewater Candle Company’s top-selling fragrance, Sweet Grace, each sachet will fragrance a room for up to four months. All Heart of the Country’s scented sachets are 100 per cent biodegradable and made using the naturally occurring mineral vermiculite, made with recycled paper and with essential oils. Scented Sachets are just about the safest way to fragrance your home, with no heat, no flame and no liquid – just fragrance. Retailing at just £3.50 with a trade cost of £1.44, the sachets are effective, earth-friendly, safe and economical. So is there a better way to fragrance your home? Sachet in support of The Royal British Legion Heart of the Country is proud to announce its partnership with The Royal British Legion on this centenary year of the Armistice with the launch of a limited-edition scented sachet. This Autumn/Winter season, Heart of the Country is looking to raise £36,500 for the Legion by selling 36,500 Greenleaf Painted Poppy large scented sachets. The target of 36,500 represents every day that has passed since the end of the Great War on the 11 th November, 1918. For every single sachet supplied at trade, Heart of the Country will donate £1 directly to the Royal British Legion. To achieve this donation Heart of the Country, the distributor, will be sacrificing its margin. Greenleaf, the manufacturer, has also generously supplied the sachets at a reduced cost to Heart of the Country. The final contribution is made by the retailer who will pay £0.25 extra per sachet taking the unit trade cost from £1.44 to £1.69. Thank you for your support – a quarter of the way there already! The Painted Poppy Sachet in support of The Royal British Legion was launched at Home & Gift at Harrogate. After just two weeks, Heart of the Country was well on its way to hitting the target of £36,500 by reaching 25 per cent of that amount. This is thanks entirely to the giftware trade community’s support and enthusiasm to help raise money for wonderful charity The Royal British Legion. With not long to go until Remembrance Sunday on this centenary year and a product that will sell year-round, Heart of the Country is confident of not only hitting the target but raising much more. If you would like to get involved with this great cause and bestselling product, please visit the Heart of the Country stand at Autumn Fair or contact the company on +44 (0)1543 481 612 . show time