Gift Focus - Jul/Aug 2018 (Issue 108)

96 giftfocus exhibitor profiles JOE DAVIES Stand: Hall Q, Stand E18 joedavies.co.uk Harrogate Home & Gift is one of the premier events of the year for Joe Davies. The mid-July timing of the show is perfect for the independent retailer, as it enables it to place the orders in good time for the Christmas selling period. And of course, it is one of the most delightful shows in the giftware calendar. Joe Davies will introduce its brand- new Autumn/Winter 2018 collection at the show, with more than 2,500 exciting new gifts, frames, fashion accessories and jewellery on display on the spacious, friendly stand. The company has been trading for almost 100 years and prides itself on the excellent standard of customer service, for which is has won 16 awards, including the Greats Gold Award for customer service in May this year. One of Joe Davies’ most successful ranges to date is the popular Equilibrium jewellery and fashion accessories collection. Customers are in for a treat this year, as there are many exciting new Equilibrium collections to offer. The eagerly awaited launch of the 925 by Equilibrium sterling silver collection will add a new dimension to this hugely successful brand and offers something that little bit extra special. The brand-new Celestial Collection will also be launched, showcasing embellished stars and moons that have been influenced by the vibrancy of the Northern Lights. The decadent new hand- painted Jewel Tones range in vibrant shades of purple and teal complements the Celestial collection perfectly – look out for these sumptuous trends! Equilibrium fashion accessories have become a must-have collection for many retailers, and the trend for metallic foil printing features strongly within the range for Autumn/Winter 2018. Some of the metallic-foiled scarves are boxed in co-ordinated branded boxes, making them ideal gifts and perfect pick-up lines for the busy Christmas period. All things LED continue to dominate the gift market, and the Starlight LED Lantern collection ticks all the right boxes. The 24 colourful designs are ideal for night lights in children’s bedrooms and make great gifts for all occasions and ages. Joe Davies is delighted to offer the fabulous unisex Sock Society collection. This funky, bright range of socks has won the Australian Gift of the Year 2018 and is taking the UK by storm. These socks are made to the highest quality and hit that all important £4.99 retail price point. Phase one was successfully launched at Spring Fair earlier this year. The second phase, consisting of 16 stylish new designs, will debut at Home & Gift. There is an attractive free spinner display stand that holds all 16 designs, enabling the retailer to make a real statement and maximise margin opportunity. Snoozie, the cosy little foot coverings exclusively distributed in the UK by Joe Davies, is always hugely popular for the second half of the year, and some of its fabulous new collections will be featured on the Joe Davies stand. Fun Boozies and Creature Comforts are just two of the exciting new ranges and capture popular trends with both humorous captions and applique designs like Prosecco Princess, Gin Made Me Do It and Drama Llama – great for those cold winter nights. Home fragrance has become important for many gift retailers, and Joe Davies is proud to be the distributor of the prestigious Landon Tyler home fragrance collection. The brand is both luxurious and affordable and has been developed using the finest ingredients and a high percentage of scented oils, ensuring a rich, long-lasting scent. This fabulous, luxuriously packaged range offers great sales potential as both a gift and as a self-purchase for home décor. Customer service is always at the heart of everything Joe Davies does, whether it’s the trademark “little and often” ordering system, its amazingly low minimum order value of £100 or the friendly, welcoming staff who look forward to seeing you on their spacious stand.