Gift Focus - Jul/Aug 2018 (Issue 108)

increasingly accountable. ACID’s advice is to let the experts do it for you, and this is one of the main reasons for forming a partnership with Snapdragon IP to create an ACID Brand Enforcement Service (ABES), specially designed for cost- and time-effective management of online theft. This is endorsed by the UK Government and the Police Intellectual Property Crime Unit (PIPCU). HOW CAN WE HELP? ACCESS HELP FROM THE EXPERTS: ACID members can access Snapdragon’s services through our website and at specially negotiated member discounts. GET YOUR IP HOUSE IN ORDER: Removal of links is only possible if you can prove your ownership of the intellectual property that is being infringed. This may include using your registered trademarks, registered design rights or, in some cases, your unregistered copyright. SPEED IS OF THE ESSENCE: The team, via the ACID Brand Enforcement Service, strives to begin the process of reporting these links within 24 hours of your commissioning it to do so, so you can be assured of swift action. ONGOING MONITORING ESSENTIAL: There is also an optional subscription choice for ongoing support at discounted rates. Monitoring of the internet for infringing items would be part of this package, together with take downs. EVIDENCE? WHAT DO I NEED TO PREPARE? Simple. Create an email containing all the links. Explain within the email what the issue is and which product(s) are being infringed. PROVE YOUR REGISTERED IP: Proof of the registered IP that is being infringed. This could be your registered trademark certificate or registered design certificate – or in the case of copyright, a URL link back to the original image on your website, whether a current or historic page. Sadly, unregistered design rights cannot be used to support claims at this time. To use the service you will need to provide the following; • Proof of your trading status/identity. For Limited Companies and Limited Liability Partnerships, this is your Certificate of Incorporation. For Sole Traders and Partnerships, this needs to be a digital copy of your passport. • A completed version of the downloadable Authorisation Request that will enable SnapDragon to do this work on your behalf. Download the file from the ACID website and reproduce the wording on to your company letterhead before returning it to Snapdragon IP. • Amazon has started a new service for rights owners with a registered trademark. That means you may be eligible to enrol your brand in the Amazon Brand Registry, which provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations and increased authority over product listings with your brand name. ACID has not had any feedback on this service yet and would welcome any comments. Generally, search engines and online marketplaces are being held to account more, and there is increasingly much more Government pressure to make access to help with infringing material more accessible and easier to enforce. However, there is still a lot more to be done. ACID acid.uk.com