Gift Focus - Jul/Aug 2018 (Issue 108)

HOMI, the Fiera Milano Lifestyle Trade Fair dedicated to decorative elements for the home and personal accessories, will be back this September with endless new stylistic ideas thanks to the extensive exhibition proposal that characterises the event, which is renowned for its strong and unmistakable personality. Now in its 10 th edition, the exhibition that bears witness to changing styles has cemented its status as a privileged observatory on lifestyle-related trends. The show will once again come alive with an extensive and transversal product offering: accessories and decorative home furnishings, tableware, fabrics and textiles for the home, essences and fragrances for the ambient, as well as promotional items, gift ideas and decorative objects for the office and for special events. Alongside homeware, there will also be a vast space dedicated to personal items, including fashion accessories and bijoux. Here, creativity reigns supreme, with endless materials and infinite possible shape combinations – a continually evolving mosaic that will feature an even greater focus on experimentation and research. There will be special pathways and spaces that combine traditions and revamped elaborations, where visitors will be able to find original and exclusive creations. Numerous workshops, conferences and talk shows will breathe life into each exhibition sector, representing a highly formative moment for industry players, as well as an opportunity to meet up and exchange views and ideas on topics dear to the Lifestyle Trade Fair. THE EVENTS NARRATING TRENDS Not simply an exhibition event, HOMI is also a place where visitors can directly explore the styles that come alive through events and exclusive initiatives. Amidst experimental areas, exhibitions and symbolic spaces designed to inspire the operators in terms of new trends, the Lifestyle Trend Fair explores different worlds, seeing them coexist and evolve edition after edition. The HOMI Trend Area will therefore be making a comeback. The space – organised alongside WGSN, the international leading company in market analyses, style forecasts and the consumer – will host the up-and- coming season’s most interesting trends, and becoming an essential logbook to best understand where lifestyle trends are heading. The scientific-cultural partnership between HOMI and Polytechnic University of Milan has been confirmed, for the third consecutive edition, to organise HOMI Hybrid Lounge within the Materials Area. The fruit of important research activities on new trends in interior design and innovative materials, HOMI Hybrid Lounge will once again be an informal space for discussion, imbued by the fluidity of contemporary living. Mirabilis Vitrum - Vetri D’italia is instead the title of La Magnifica Forma, the experimental HOMI laboratory dedicated to the comparison between design and arts and crafts, which, in its 10 th edition, will be devoted to glass- working, an activity boasting longstanding traditions and profound historical roots. THE SPECIAL AREAS There will also be countless new offerings in the special areas, where HOMI focuses on specific themes. These include DA UNO A CENTO, with the most original limited-edition self-productions, and HOMI CREAZIONI, with the premium-quality design and craftsmanship proposals of Italian and international companies, selected for their outstanding technical and research capacities. There, visitors will discover innovative offerings and interesting revisited elaborations. Last but not least, EDITORA TESSILE will feature innovation and essential textile product trends that will expand the home textiles segment already present at HOMI with the addition of outstanding finished products. g HOMI, where style resides The 10 th edition of the Fiera Milano Lifestyle Trade Fair will take place in September amidst new experimentations, trends and creativity IN BRIEF Show HOMI - The Lifestyle Trade Fair Organiser Fiera Milano Spa Where fieramilano, Italy When 14 th - 17 th September 2018 Website homimilano.com Twitter @homimilano giftfocus 129 HOMI