Gift Focus - May/Jun 2018 (Issue 107)

98 giftfocus hot property Bulldog Picks Up That’s not my… Published by Usborne, That’s not my… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers by author Fiona Watt. The series has sold over five million books in the UK, and more than 20 million worldwide. There are over 50 That’s not my… titles including That’s not my puppy, That’s not my fairy and That’s not my teddy , not forgetting a number of seasonal favourites. Dennicci is already on board for baby apparel, which launched in Mothercare just before Christmas, and Bulldog is currently in talks with several potential partners across a range of categories. “ That’s not my… has rapidly become an intrinsic part of childhood and virtually every toddler (and parent!) in the country is familiar with these delightful books,” says Bulldog Licensing Director Vicky Hill. “This gives the property huge potential and judging by the reaction we’re getting form the licensing community this is set to be a massive brand.” Brand new Roald Dahl Monopoly set to launch this spring The Roald Dahl Story Company has teamed up with Winning Moves to create a brand-new Roald Dahl Monopoly game, released in March in a number of high street retailers. This comes following the success of Roald Dahl Top Trumps, which was launched by Winning Moves at general retail in 2017. Developed in collaboration with the Roald Dahl Story Company, and featuring Sir Quentin Blake’s illustrations, the Monopoly game sees players being able to choose one of six brand new tokens to play with – Matilda’s books, James’s giant peach, Mr Fox’s chicken, George’s marvellous medicine, a Wonka candy, or even a little boy turned mouse. Players can secure Crunchem Hall or pay Mr Wormwood, take their chances with a Wonka Bar or Golden Ticket card, and celebrate Roald Dahl’s phizz-whizzing imagination through the iconic gameplay. For more information visit winningmoves.co.uk Gemma International to launch Moomin range at PG Live Caroline Mickler Ltd — which manages the UK licensing programme for Moomin — has announced an agreement with leading licensed greetings company Gemma International for a broad range of Moomin greeting cards, wrapping paper and gift packs to launch in the summer. Imagery will be specially chosen for the range from the vast store of wonderful drawings and paintings of Moomin and his friends and family in Moominvalley that this classic brand has built up over the years. The range will include classic greeting cards, gift wrap rolls and sheets, gift tags and gift packs. The range will launch at the Gemma International stand (400) at Progressive Greetings Live. It will be available at retail from summer/autumn of this year. The target market is a very wide one: strong, long-term public awareness of Moomin, the appeal of the illustrations and the brand’s association with positive values such as fun, kindness and friendship are likely to make Moomin greeting cards and wrap very popular with most age groups. Tim Rudd-Clarke, Licensing Director, Gemma International, says, “We’re so excited and pleased to be partnering with Moomin – a brand loved and admired by all ages. Moomin is a fantastic addition to our portfolio and we’re thrilled to be able to offer a wonderful range of Moomin greeting cards and gift packaging to our customer base. We very much look forward to working with such a classic brand.”