Gift Focus - May/Jun 2018 (Issue 107)

recommendations for development. The show’s only request is for the lucky winner to share the journey of the implementation and the results. Bira initiative New for 2018 is a new initiative with Bira, which includes the outstanding Bira £100 Bonus available to bira members attending the show. Members can use their £100 bira Bonus voucher towards an order with a minimum value of £300 minimum (net vat). It’s presented to the bira direct supplier, who redeems it with the organisers at the show. Bira will also have a stand presence at the show. Will Jones Director of Housewares at Bheta adds, “We’re delighted to be working closely with bira to support the independent sector. This offer highlights our commitment to the both bira members and suppliers.” Gathering momentum at Exclusively Electrical Agreement has also been reached with Sirius, a major buying group in the electrical appliance industry. Sirius will hold a convention of their members on the first day, consequently the show is expecting to draw many new retailers of small domestic appliances to the show. “We’re delighted to have reached agreement to work closely with Sirius to support the independent sector.” said Simon Boyd, Show Director. The Influence’s – The Brand Showcase, returns with more prominence following its successful launch in 2017. The Brand Showcase is dedicated to promoting exhibitors to the British media, with coverage obtained in titles such as GQ, Hello!, Good Housekeeping, Ideal Home, Take a Break, Living Etc and Sainsbury’s magazine. A Christmas in June Press hub will be created, which is aimed to get products featured in Christmas gift guides. Products featured in these have the potential for lucrative sales in the festive period for all retailers. Juliet Coleman from Simple Human adds, “EH/EE is a top quality, well-run event, which showcases the very best in housewares and attracts top buyers and independent retailers from around the UK. Plus, last year’s revamped media centre caught the attention of both trade and consumer journalists, resulting in some great coverage!” g the exclusive lowdown To read about the latest show news, please visit the website exclusivelyshows.co.uk 88 giftfocus

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