Gift Focus - May/Jun 2018 (Issue 107)

provide insights and discuss best-practice models of the lifestyle industry in lectures and workshops. Additionally, the ‘Lifestyle Start- Up of the Year’ will be chosen at the congress after taking due account of the significance of young people in the sector. “The Pioneers of Lifestyle congress is unrivalled in the sector and yet so important! This is where old meets new, where the tried and tested meets innovations and the familiar meets the unfamiliar. Thus, participants will be given exclusive insights into and from the lifestyle scene by experts with many years of experience and by innovative newcomers”, says Group Show Director Philipp Ferger, Tendence, and co-initiator of the congress. Pioneers of Lifestyle will be held in the ‘Portalhaus’ of Frankfurt Fair and Exhibition Centre and begins at 10am on 3 rd July, 2018. The congress will be held in German with a simultaneous translation into English. Admission to Tendence is included in the congress fee. Further information will be published soon on the Tendence website. Tendence Academy The event programme for the European retail trade is a wonderful source of inspiration. It generates relevant impulses for in-shop and shop window design, offers assistance for starting-up in the online business and gives tips for deriving trends from social trends. Lectures for jewellery and accessory buyers, as well as for the green sector, will be given on the stage in Hall 9.1. They will be followed for the first time at 3.15pm on the Saturday and Sunday of the fair by half-hour workshops for visitors wanting to know more about making a mood board. Handicrafts at Tendence Craftspeople and jewellery designers will also be showing their one-off and small-series products in two special areas as part of Messe Frankfurt’s ‘Talents’ promotional programme. Modern Crafts Talents present their creations in the ‘Pure & Elegant’ sector in Hall 9.0 while jewellery designers can be found in the ‘Jewellery, Fashion & Beauty’ segment in Hall 11.1. Applications for both areas are possible until 19th March, 2018. This year’s Tendence will once again be an important platform for contemporary arts & crafts thanks primarily to the Form exhibition in Hall 9.0. The competition is planned and organised by the German Arts & Crafts Association (Bundesverband Kunsthandwerk) and Messe Frankfurt. Don’t forget – hotel accommodation especially for visitors For the second time running, Messe Frankfurt is offering visitors to Tendence 2018 a hotel package in cooperation with the Frankfurt Hotel Alliance. For as little as €79 per night, visitors can choose from selected four and five start hotels within walking distance of the fair – including breakfast, welcome drink and WLAN. Interested visitors should not hesitate – the accommodation is available on a ‘first come, first served’ basis. Tendence is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide- ranging complementary programme of events are multi-faceted sources of sales- boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections. giftfocus 79 tendence