Gift Focus - May/Jun 2018 (Issue 107)

‘colour worlds’ and ‘product selection’. Ways in which the point-of-sale displays can attract even greater attention and turn customer interest into purchasing intentions are shown by nine renowned brands in the Village. Cedon, Designimdorf, Charles & Marie, Donkey Products, Gift Company, Good old friends, Nogallery, Paperproducts and Werkhaus will be back in Hall 11.0 to present their latest collections for buyers as a point of contact and source of inspiration. New at Tendence 2018 is the Paper & Friends special area curated by Angelika Niestrath. Aimed particularly at owners of book shops and stationer’s, the show revolves around clever ideas for the effective and emotional presentation of space-intensive wall calendars, cards and gift books. NEW: Pioneers of Lifestyle Congress Unrivalled in the sector is the Pioneers of Lifestyle Congress, which makes its debut at Tendence 2018. Organised by Digital Apartment and supported by Messe Frankfurt, the congress is aimed at lifestyle innovators and start-ups, as well as experts and insiders from the sector. Renowned speakers from home and abroad will At Tendence in Frankfurt, retailers will find extraordinary ideas with the wow effect, and the must-haves of the season. With special areas including Outdoor Living, Paper & Friends, the Tendence Academy and the new Pioneers of Lifestyle Congress, the most international order platform of the second half of the year is a veritable experience for all the senses. In the coming season, Tendence will do one thing without ceasing to do the other: it will present the latest winter and Christmas trends for furnishing, living and giving at the same time as giving the high-volume, international trade the chance to place early orders for the 2019 spring and summer collections. However, Tendence is more than just an order platform – it’s also a source of value added and know-how for the trade. “The high quality of the special presentations at Tendence is our unique selling proposition. In particular, they aim to give small to medium-sized retailers inspiration for displaying products effectively and making a visit to their store a special experience for customers”, says Tendence Director, Bettina Bär. Tendence, a world of experience Visitors obtain ideas and impulse revolving around the concept of ‘living in green’ at the Outdoor Living Area, which will be bigger than ever before this year. Garden plants are shown together with outdoor lifestyle products between the Galleria and Hall 10, as well as on the outdoor area (F11). Visitors are offered inspiration and best-practice impressions for individually presenting plants, garden furniture, outdoor accessories, etc. The area is already fully booked by companies such as Blooming Walls, Dynco, Lechuzza and Pad home design concept, as well as newcomers including DECO Gasgeräte, outTrade and Simply Best. Concept Store Inspirations Another source of ideas comes from the ‘Concept Store Inspirations’ product presentation in Hall 9.0 where the spotlight is on point-of-sale displays and assortment compilation. The aim is to show visitors how to turn their own shop into a concept and experiential store, to arouse customers’ curiosity and tempt them to spend more time there. Via two themed areas, ‘Deep Blue’ and ‘Mountain High’, visitors can find out about coherent shop concepts from the customers’ perspective. Moreover, the presentation includes other easy to implement, creative ideas on the subjects of EXPERIENCE TENDENCE endence 2018 promises to be a new-product experience for all the senses – sight, hearing, taste, touch and smell In brief Show Tendence Organiser Sherwood Events Where Messe Frankfurt, Germany When 30 th June - 3 rd July, 2018 Website tendence.messefrankfurt.com Twitter tendencefair 78 giftfocus