Gift Focus - May/Jun 2018 (Issue 107)

When did Kaytie Wu start up? What was the reason for setting up this business? Kaytie Wu is a brand re-launched and created by jewellery designer Kaytie Wu in 2015; Kaytie has rich experience in jewellery and fashion and had always wanted to create and design a contemporary brand out of her own thinking for independent women like herself. Strongly influenced by the Minimalist art movement and her love of Japanese architecture, the debut collection ‘Geo’, all in fine gold and silver plating and Swarovski crystals, shows her art direction with strong commercial underpinning. Tell us about your product offering. The KW brand currently offers six one-of- a-kind collections and one brand new collection of KW sunglasses. The Kaytie Wu brand is made up of strong geometric shapes, made of gold, silver or rose gold-plated brass. The new collection of sunglasses is the latest KW collection. The entire range comes with level three protection against sun glare and provides extra protection for visual and UV light, making them fashionable and safe! For our retailers who purchase the complete range they will also receive a free KW display stand. The younger sister range KaytieKaytie Wu (KKW) – all sterling silver with gold plated or vermeil, again follows the same minimalist style of KW, adding fun and colour to the most popular geometric shapes. This collection has a fresher feel for a younger audience, and consists of now seven ranges, two of which have recently been launched: Tropical and Dreamcatcher. Tropical incorporates fun fruit designs in a choice of sterling silver or sterling silver with 18k gold plated. The Dreamcatcher earrings are only a glimpse of what’s to come. These earrings have an original design and convey a likeness for the traditional protection decoration. KKW has also launched three new beautiful additions to the already one-of-a-kind Flora and Stone collections. The Flora collection showcases simple, yet elegant designs, offering a fresh feel for a younger audience. The Stone collection, however, is classy yet understated. The round and oval sparkled cubic zirconias are set in ‘925’ sterling silver or plated in 18k rose gold, making them easily wearable. All items are finished by hand with great care and beautifully presented in a stunning pink gift box, making them perfect for any special occasion. What’s your most popular collection? Our waterdrop collection offers a symbol of purity and comes in the form of a necklace, bangle, ring and earrings. This collection includes a choice of brushed metals and Austrian crystals, in either silver, gold or rose gold plated. This bestselling collection is easy to wear and the perfect gift for any occasion. Have any products taken you by surprise with their popularity? Kaytie’s innovative eye for fashion has enabled her to instantly spot upcoming trends and help us to stay on top of current and forth coming trends. However, we’re slightly surprised by the popularity of the water drops and circle collection. We’re particularly pleasantly surprised by the strong performance by some of our premium gift and lifestyle retailer partners. We hope that success can be shared among many of your readers, in more locations. How do you keep your designs current? How often do you launch new lines? Kaytie dedicates a lot of her time travelling and sourcing materials for upcoming designs. She attends shows regularly and is constantly on the lookout for inspiration. Inspiration can come from anything and can start as something small that can be built upon. The fresh designs ultimately come from Danielle MacRae, Brand Manager for Kaytie Wu, talks us through the contemporary jewellery company get ready to be wooed V18.1 66 giftfocus