Gift Focus - Mar/Apr 2018 (Issue 106)

Simply Plastic Cards discusses why gift cards aren’t just for the large retailers 4 top tips for small businesses introducing gift cards In the UK there’s an estimated £6bn worth of gift cards in circulation each year – and it’s not only high street retail chains that benefit from this growing market. Here we look at how small and medium-sized businesses and retails; independent clothing shops, garden centres, gift and catering establishments for example can set up a gift card scheme, at low cost, and reap the rewards of increased sales and customer loyalty. 1. How do you design a gift card? Often the best place to start is the design of your card. Many business will already have a chosen brand design, logo or marketing artwork they use – this might be your price list style, shop front lettering or menu design – a graphic designer can easily change this artwork into a gift card size format. 2. How many cards should I order and is it expensive? With a company such as Simply Plastic Cards you can order from as little as 50 cards, up to 10,000 cards online. We provide small order quantities to help business who might not want to commit to larger numbers. Because we are part of a large printing group (Nitecrest) we are able to produce these low run prints at a much lower cost than other printers. 3. Setting load amounts and displaying cards There are a few options here, which you can control depending on how your till / payments areas are structured. It’s not necessary to have the amounts loaded onto the card and displaying the value on the front. This was common on mobile phone top up cards, back in the day, a way of showing the customer the different price giftfocus 59 business advice

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