Gift Focus - Jan/Feb 2018 (Issue 105)

156 giftfocus It’s showtime CONTINUED... JOE DAVIES Stand: 5D50/E51 joedavies.co.uk The mystical theme is still a huge trend in both the jewellery and gift market, with unicorns in particular being at the forefront of this current craze. Softee Unicorns, cute plush unicorns and bag charms from Joe Davies are a huge hit with both children and the young at heart. These cute, cuddly plush unicorns will be just a couple of the many unicorn gifts that will be on display on the extensive Joe Davies stand, including unicorn plaques, jewellery, fashion bags and LED light up items, all in pretty rainbow colours, synonymous with this mythical legend. Joe Davies boasts one of the largest collections of captioned gifts in the industry and there are copious new additions to the range at Spring Fair. Flower Pot Mugs are an innovative collection of wonderfully packaged dual purpose mugs which double up as plant pots! The addition of a ‘spade’ spoon gives this range a fabulous, quirky feel, ideal for all the gardeners amongst us. Another bright, fun addition to the Joe Davies collection are the glamorous Fund money boxes. These give a fashionable take on money boxes, adding a touch of glamour and glitz to your gift display. The funds pick up on all the current trends including unicorns and mermaids, not to mention champagne, gin and prosecco and compliment the hot selling Bright Sentiment Plaque Collection. Both ranges pick up on the trend for gold foiled typography and will make a colourful, eye catching display in your store. Whilst Joe Davies is talking of fun products, the contemporary new Glamour Puss Collection is just perfect for cat lovers. The range consists of quirky plaques, photo frames, coat hooks and photo clips and each piece features a funky cat illustration and caption. This collection makes ideal pick-up lines and is perfect for birthdays too! Finally, we couldn’t finish without mentioning one of the other massive success stories for Joe Davies, which is that of the Poo Pourri collection. Joe Davies is the exclusive UK gift distributor of Poo Pourri, which is already a huge success in the US. Poo Pourri is the ‘Before You Go’ toilet spray, containing essential oils and other natural compounds that virtually eliminates toilet odours! Its marketing with a wicked sense of humour is guaranteed to raise a smile and with more than 20 million bottles already sold worldwide this is an opportunity not to be sniffed at! Customer service is always at the heart of everything Joe Davies does, whether it’s the trademark ‘little and often’ ordering system, the company’s amazing minimum order value of £100 for nationwide delivery or its welcoming staff who eagerly look forward to unveiling the many exciting new collections. You certainly won’t be disappointed when you visit the Joe Davies stand.