Gift Focus - Nov/Dec 2017 (Issue 104)

usually the damage has been done! 7. Do you have a protocol or guidelines on trade secrets within your company? Importance on what can and can’t be disclosed is critical. Always ensure that sensitive documents are stored securely or, if they are no longer required, disposed of by specialist companies. 8. Never underestimate the value of your sales lists and data and put in place measures that will safeguard their confidentiality. 9. Watch very carefully and identify all information that your organisation provides to third parties, a signed confidentiality agreement can be very valuable in not only providing evidence that two parties have signed such an agreement of disclosure but raises awareness with those with whom you are sharing information that you are trade secret savvy! 10. Limit physical and digital access to trade secret information which should be on a need-to-know basis. Practical and simple tips such as a shredding policy seem common sense but very few have this. There are many companies out there who will collect sensitive and confidential ‘waste’ and ensure its disposal. Finally, having a Trade Secret policy is a no brainer. Once in place it can be refined and improved upon and evolve into a real asset to protect the know-how of your business which gives YOU the competitive edge. If your trade secrets end up in the wrong hands have a proactive Trade Secrets action plan already in place. Never underestimate that competition is rife and those who seek the fast track to market through others’ trade secrets/know-how are nimble and organised. In 2016, the EU adopted a Directive aiming to standardise national laws in EU countries against the unlawful acquisition, disclosure and use of trade secrets. Without establishing criminal sanctions, the proposal harmonises the civil means through which victims of trade secret misappropriation can seek protection, such as: stopping the unlawful use and further disclosure of misappropriated trade secrets, the removal from the market of goods that have been manufactured on the basis of a trade secret that has been illegally acquired the right to compensation for the damages caused by the unlawful use or disclosure of the misappropriated trade secret. So, an important question for all businesses is, what will happen post-Brexit on this issue? Will the UK comply with this Directive by 9 th June, 2018. Let’s hope so! For more information, visit the website acid.uk.com Gentlemen’s Hardware barware AW17 The Gentlemen’s Hardware brand for Wild &Wolf is continuing to grow, this time creating a sophisticated collection of barware. The authentic range features seven new products all packaged in printed kraft boxes with copper accents. Glass, stone, stainless steel and acacia wood create a chic look perfect for parties and hosting. Whisky Stones and RockingWhisky Glasses are a perfect pairing, whilst the 10-in-1 Cocktail Multi-Tool is the perfect gift for the budding cocktail enthusiast. T: +44 (0)1225 789 909 E: sales@wildandwolf.com W: wildandwolf.com Tatty Stationery AW17 Bright, bold and brilliant,Tatty Devine’s unmistakable style is being incorporated into a new stationery collection; the range of nine products will be added to the Tatty Devine collection for autumn/ winter. Three A5 notebooks featuring raised acrylic wording are indicative of Tatty’s playful style. Girl power slogans appear throughout with the five-piece pen set featuring slogans such as ‘Girl Boss’, ‘Girl Genius’ and ‘Feminist’ all boldly printed on colourful barrels and presented in a clear pouch.This exciting collection is sure to add some fun to any desk space. T: +44 (0)1225 789 909 E: sales@wildandwolf.com W: wildandwolf.com The UK’s leading magazine for the giftware industry www.giftfocus.com To advertise here telephone Sharon Dengate on +44 (0)1376 535 607 product showcase We reveal some of this season’s hottest gifts