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The recently launched SmartMax 'My First Build & Drive' took the top spot in three different categories of the Loved by Parents Awards including Best Stimulative Toy 1-3yrs, Best Construction Toy 1-3yrs, and Best Innovative Toy 2024.
With an age range of 18 months to 5 years, the award-winning toy gives children an early introduction to the amazing world of magnetism.
Engaging little minds for hours on end, it is no surprise it was a hit with both the judging panel and the public during the voting stage.
SmartMax's My First Build & Drive takes children on a creative journey.
A 2-in-1 playset, toddlers as young as 18 months can build and play and pre-schoolers from the age of 2-5 can enhance their skills.
Posted: 21 March 2024
Ty Warner issued the following statement today in response to the release of The Beanie Bubble, a fictionalised feature film about the history-making success of Beanie Babies upon their first release in 1993. "I applaud the filmmakers for capturing the unprecedented energy and excitement – though not the facts – surrounding the original release of Beanie Babies 30 years ago. The movie is, by its own admission, partly fiction. But, like the filmmakers, I am in the business of dreams, and I admire their creative spirit. To the fans and collectors of Beanie Babies who have been there for the last three decades, thank you for all the love you have shown."
Posted: 28 July 2023
Mattel, Inc. has revealed the all-new line up for Disney Princess and Disney Frozen to consumers. The line delivers on consumer kid's insights on what they want, including more animal friends and sidekicks, reveal innovation, castles, houses and vehicles, hair play and colour change, and expanded storytelling opportunities. Offerings include Disney Princess and Disney Frozen characters accompanied by accessories heart, such as Queen Elsa and the Water Nokk. Toys on-shelves now, globally, include bright colours, true-to-character facial features, hair fibre tailored to the characters, and premium fabrics.
Posted: 7 June 2023
Poetic Brands, the leading and innovative apparel licensee, has announced the launch of its newly developed footwear division. The first signing for this new division is Original Squishmallows – the lovable, ultra-soft, collectible plush phenomenon from Jazwares. Producing children's footwear and slippers initially, this partnership is the perfect way for Poetic Brands to showcase their new line. Commercial Director of Poetic Brands, Anne Bradford has spent six months developing the new product line and says...
Posted: 28 April 2023
