Visitors to University of the Arts London's (UAL) feature stand at Pulse London will get an exclusive preview of new products by emerging designers. The university will present a hand-picked selection of design products, created by 13 of its students and alumni at the show this May. Many have never exhibited at a trade show before, making UAL's stand the place to discover the names to watch in design.The stand will feature a diverse range of products, from furniture and household products, through to handbags and scarves, prints and stationary. The businesses being showcased on the UAL stand –all students and alumni of the prestigious University -were sourced through an open-call, with selections based on the commercial viability and creativity of their products. The 13 chosen design businesses are:Abigail Burch Ltd,Elena Kara Ltd,ES Studio,Exra&ordinary Design,House of Hopstock Ltd, JDPCERAMICS, LAR Studio,Massimo Cappella Studio, Mean Mail, OFFDN, Peggy BeardandSGW Lab. They are part of UAL's prestigious network of alumni, which includes: Terence Conran, James Dyson, Margaret Calvert, Neville Brody, Susan Williams-Ellis, Tatty Devine's Harriet Vine and Rosie Wolfenden, and Stella McCartney -to name just a few.
Organised by UAL's Careers and Employability team and supported by Clarion events, UAL's stand at Pulse provides emerging design businesses with a discounted and supported way into trade show environments. This is the 12th year of UAL's partnership with the trade show and exhibitors are offered a full professional development programme in the lead up to the show to prepare them for the experience, as well as PR and marketing support through the university. Vicky Creevey, Enterprise & Events Manager, Careers and Employability at UAL said, “Our partnership with Pulse provides UAL students and graduates with a platform to launch their businesses to the world, making our stand the place to discover exciting up-and-coming designers. We support our students and graduates with business guidance throughout the process, so taking part is an important learning curve that prepares them for trade and retail.”
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