Some of the UK's biggest retailers are among the high street brands that have so far pledged to Get Britain Writing this year during National Stationery Week, by championing the importance of handwriting in hundreds of stores across Britain. The cut off date to get involved has been extended to Friday 21st March, 2014.

Department store John Lewis, supermarket giant Sainsbury's and the UK's leading stationer Ryman are among those who have so far signed up to back this year's National Stationery Week campaign, promoting stationery and pens in store, online and on social media from 31st March - 6th April.

Get Britain Writing is a year-round campaign which also focuses on encouraging children to pick up a pen. National Stationery Week is the culmination of the campaign, a week-long celebration organised by the London Stationery Show, which aims to stimulate the timeless tradition of writing by hand by emphasising its relevance and importance even in an electronic age.

Last year, many major and independent retailers promoted the campaign on websites, in-store and on social media channels. This year, the National Stationery Week team have made getting involved easier than ever for retailers, providing pre-designed POS displays and supporting material online, free of charge. Campaign organiser Chris Leonard-Morgan says: “Retailers who share our views on the importance of handwriting are central to the success of the campaign. They are perfectly positioned to help spread our key messages alongside the consumer media in the aisles of many of the top stores in the UK.

“We're delighted that so many well-known retailers are getting involved with this year's National Stationery Week and would be happy to hear from any other retailers, big and small, who would like to get behind the campaign. The cut-off date to get involved has been extended to Friday 21st March.”

Other retailers that have so far signed up to promote National Stationery Week include Poundland, Hobbycraft, Wilkinson.and Websters Pen Shop.

National Stationery Week is sponsored by Post-it, Sheaffer, Faber-Castell, Letts Filofax and Zebra Pen, and supported by the Greeting Card Association, National Handwriting Association, Writing Instruments Association and the Post Office.

To find out how to get involved with National Stationery Week, visit www.nationalstationeryweek.com or contact Rachel Smallman or Kirsty Bosley on T: +44 (0)1902 837 408 or E: rachel@smallmanmedia.com or kirsty@smallmanmedia.com. You can tweet @NatStatWeek using the hashtags #NSW14, #GetBritainWriting, #GetKidsWriting #LoveStationery.

Posted: 17 March 2014

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