Gemma's girls' property Gem Fairies is casting a powerful spell in a growing number of territories. As this delightful brand makes its second appearance at Brand Licensing Europe, it brings with it a long list of licensees around the world. The show is also the ideal platform for brand owner and creator Gemma, the UK market leader in licensed greetings, to present its exciting new plans for the three beautiful princesses who transform into enchanting Gem Fairies.

To date JELC, global licensing agent for Gem Fairies, has secured licensees in territories as far-flung as Thailand, the Philippines, Mexico, South Africa and Russia in categories that range from stationery, apparel, party paperware, toys and publishing to arts & crafts and of course greetings cards. And greeting cards have also been a major hit in the UK for Gem Fairies. Gemma's range is proving to be a runaway success in retailers such as Toys R Us, Sainsbury's, Asda and most recently Clintons.

Now, building on growing international awareness, Gemma is investing heavily in the Gem Fairies brand with new artwork, style-guide, website and ftp on-line approvals, assets site and a brand new Gem Fairy. Visitors to Brand Licensing Euope in October can hear more about these plans and see some 'real-life' Gem Fairies on JELC's stand, D065.

To find out more, visit www.jelc.co.uk

Posted: 2 September 2013

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