Pedigree Books, specialists in annuals, yearbooks and character activity, has announced that Sales and Licensing Manager, Matthew Reynolds has been promoted to the position of Publishing and Sales Director.
In his current role, Matthew has been a key part of driving the successful ongoing growth of Pedigree through acquiring hot new licenses such as Angry Birds™ and Smash Hits™, as well as developing innovative and exciting new products. These include the new Yearbooks range - Christmas gift books for adults, similar to the role annuals play for kids - that feature a number of major lifestyle magazine brands with huge reader numbers, such as Women's Weekly™, Yours™ and National Geographic™.
Matthew's promotion to the role of Publishing and Sales Director will see him take a more active managerial role in overseeing the operations of the company and driving its future development.
Posted: 5 March 2013
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