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Ultimate launches pet product range

Cesar Millan - better known as the Dog Whisperer - has chosen Ultimate Products to produce and supply his first range of products for dogs.

As well as enjoying success with the Dog Whisperer TV show, Cesar has written a number of books and has provided discipline coaching to dogs owned by celebrities such as Oprah Winfrey, Scarlett Johansson, Will Smith and Nicholas Cage.

Under its three-year licence, Ultimate Products has created a comprehensive range of beds for dogs of all sizes and ages with specialist orthopaedic beds for recovering or elderly dogs, memory foam beds for added comfort and anti-chew beds - ideal for energetic pups.

Every item comes with a swing tag featuring a training tip from Cesar alongside a list of the product's key features.

Feeding sets, training products and kennels will join the range later in the year.

Bernadette Spofforth, Ultimate Products brand director says: "Cesar understands every dog needs the right products, products that are designed for the special needs of the dog. His line has been designed and tested to reflect his methods and thinking."

Cesar Millan adds: "Our goal is to forge and foster good relationships between owners and their dogs, which is why I teamed up with Ultimate Products to design a product line that provides a fun way to care for your dog."

He joins a number of other licences under which Ultimate Products has exclusive rights - including kitchenware brands Gino d'Acampo and Antony Worrall Thompson and a Rolf Harris arts and craft range.

For further details visit the website www.ultimate-products.co.uk.

Date Posted: 26 February

September/October 2010
issue 61
available now